FAQ's
Know Shanta better, get clarity on her working style,
and see how she can help your business grow organically.
Who exactly is Shanta Narang, and why should I trust her with my SEO?
She has been doing SEO since 2009, has worked with digital marketing agencies on accounts for Tata Motors, BMW, P&G, Zell Education, and Bewakoof, and has driven measurable revenue results across 100 plus brands in B2B, B2C, D2C, EdTech, and healthcare.
Does Shanta personally work on client projects, or does she hand them off to a team?
Every project stays with Shanta directly. No account manager sits between you and the person who built the strategy.
Is Shanta Narang based in Mumbai or Meerut, and does she work with clients remotely?
She is born and brought up in Meerut, Uttar Pradesh, but currently resides in Mumbai. She takes on client work remotely across India and internationally.
How is Shanta different from a traditional SEO agency?
At most agencies, your project gets passed to whoever is available. Here you speak to the same person who is doing the actual work and who is accountable for what gets delivered.
What happens during the first consultation call with Shanta?
Shanta looks at where your SEO currently stands, identifies what is working and what is not, and outlines what a realistic strategy for your specific goals would require.
What should I prepare before booking an SEO consultation?
Google Search Console and Analytics access if you have it, a clear picture of what your business goals are, and whatever context you have on past SEO work and what it produced.
How do I know whether I need SEO services, a consultation, or an SEO course?
Want it done for you, go with services. Want a strategic read before committing, book a consultation. Want to build the skill yourself, pick a course.
Does Shanta take on long-term SEO clients or only one-time projects?
Both. Long-term retainer clients and one-time project work, depending on what the situation calls for.
Can Shanta work alongside our in-house marketing team or existing agency?
Yes. She has worked alongside in-house teams and existing agencies before. The division is straightforward: Shanta owns the SEO thinking, your team executes what falls in their lane.
How often will I receive SEO updates and progress reports?
As agreed at the start of the engagement. Most clients get monthly reports covering rankings, traffic, and progress against the targets set at the beginning.
What SEO courses does Shanta Narang offer, and which one is right for me?
Three courses: Beginner SEO for people starting from scratch, Advanced SEO 1-on-1 for personalised training on your own site, and Advanced SEO Group Training for batch-based collaborative learning. Where you start and how you learn best points to which one fits.
Is Shanta's Beginner SEO Course suitable for someone with no prior SEO experience?
Yes, as we start with fundamentals, then go through keyword research, content basics and on-page optimisation before anything technical comes in.
What makes the Advanced 1-on-1 SEO Course different from group training?
The 1-on-1 course is built around your site and your goals, with Shanta reviewing your actual work directly. Group training runs a shared curriculum where much of the learning comes from what other batch members are working through.
Do I receive a certificate after completing an SEO course?
All three courses include a certificate on completion.
Can I upgrade from the Beginner SEO Course to the Advanced SEO Course later?
Yes. The beginner course is designed as a foundation to build from, and moving into the advanced program after completing it is a natural next step.
Do I need my own website to join the SEO course?
Not a requirement. The courses include live projects and practical exercises that work whether or not you have a personal site.
What does your "Deep Ownership" philosophy mean for my business?
I take full responsibility for your website because I treat it as my own. I will handle all strategic work and performance outcomes for your business instead of assigning you to an account manager.
How do you handle Google’s constant algorithm updates?
My team uses live monitoring and a data-first approach to adjust strategies instantly, ensuring your rankings remain resilient against system volatility.
Can you optimise my website for AI search engines like ChatGPT and Gemini?
Yes, we use advanced schema markup and content hierarchy to ensure your brand is cited as a primary authority in AI-generated answers.
Why is SEO a better investment than paid ads in 2026?
SEO creates a permanent digital asset which generates natural leads without requiring ongoing payment expenses, while advertising ceases when its financial resources run out.
Do you use any automation or AI in your SEO process?
We use artificial intelligence for data analysis and technical audits to increase our speed while all strategy work and content creation stay under human control because it protects our authentic expertise.
How do you approach the high competition in the Mumbai market?
We use hyperlocal keyword mapping and local PR strategies to help you dominate Mumbai-specific searches and capture high-intent regional traffic.
What is the most important factor for ranking on Google today?
Authenticity is extremely important; Google gives priority to quality, original content; thus, real-world experience and high expertise over general, AI-induced fluff always win the contest.
Do you offer help with Online Reputation Management (ORM)?
The combination of ORM and SEO techniques allows us to create positive brand signals which establish strong, trustworthy first impressions of your brand on Google search results.
Will your SEO strategy actually help increase my sales?
Absolutely, we combine SEO with Conversion Rate Optimisation (CRO) to ensure that the traffic we drive actually converts into bankable enquiries and revenue.
Why do you strictly avoid "Black Hat" SEO techniques?
Shortcuts like keyword stuffing or hidden links create massive risks; we only use ethical, “White Hat” methods to protect your brand’s long-term reputation.
What is AI SEO and LLM SEO, and how is it different from traditional SEO?
Traditional SEO gets your pages into Google’s blue-link results. AI SEO and LLM SEO get your brand cited inside answers generated by ChatGPT, Google Gemini, and Perplexity. Different output format, different signals, different optimisation approach entirely.
Why does my business need AI SEO and LLM SEO right now?
More search queries are being answered directly by AI without the user clicking anywhere. If your brand is not being cited in those answers, that traffic and visibility is going to someone else.
Can Shanta help my website appear in ChatGPT, Google Gemini, and Perplexity responses?
Yes. The AI and LLM SEO service uses schema markup and content hierarchy to get your brand cited as a source in AI generated answers.
How is LLM SEO optimization done in practice?
This means creating topical authority via structured content, implementing schema that language models can consume and setting up the site so that AI systems can accurately extract information from it when asked related questions.
What is Local SEO, and how does it help my business attract more local customers?
Local SEO means targeting searches with geographic intent, so your business shows up in Google Maps and local organic results when people nearby are looking for what you sell.
What does Google Business Profile optimization actually involve?
Getting the business info right, choosing the right categories, managing reviews, updating photos, answering Q&As, and working local keywords into the profile in a natural sounding way.
My business already has a Google Business Profile. Why do I still need Local SEO?
A live profile without supporting signals does not rank. Local SEO builds the citations, reviews, and on-site local content that actually tell Google your business belongs at the top of those results.
Can Local SEO help a small business compete with larger brands in search results?
In local search, proximity and relevance count for more than domain authority. A well-optimised smaller business regularly outranks national brands for searches in its specific area.
Can you share examples of SEO results achieved for clients?
Bewakoof’s annual revenue tripled. SprintMedical.in grew traffic 6x in two years. Zell Education saw 60% traffic growth. Rostrum Education doubled its traffic. The full portfolio is downloadable from the website.
What experience and expertise does Shanta bring to SEO consulting and training?
15 years of active SEO practice since 2009, 100 plus brands across multiple industries, and training delivered through her own courses, YouTube channel, and Freelancers Academy.
What SEO practices does Shanta follow to ensure sustainable long-term growth?
White-hat methods only. No keyword stuffing, no hidden links, no shortcuts that put the site at risk. Every strategy is built to hold through algorithm changes, not just perform well in the short term.
How do you adapt SEO strategies when Google releases major algorithm updates?
Every major update gets monitored through live ranking and traffic data. The response is based on what actually shifted on your site, not on what SEO Twitter decided the update was about.
WhatsApp